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Line of businessLineBusiness lineLine of merchandiseLine of productsProduct bundlingCo-brandingCross-sellingCross-promotionMultichannel marketingMarketing collateralBusiness to manyProduct-service systemProduct marketingPromotional mixCore productInseparabilityMass marketProductCorporate brandingProduct information managementProduct category volumeMarketing boardLead generationMerchandisingIndustrial marketingProduct marketAdvertising campaignIntegrated product teamBusiness marketingFood marketingMarket developmentSegmenting-targeting-positioningMarket segmentationMultiple-peril insuranceConsolidationProduct engineeringTrade marketingCarrying costParty planPricing strategiesProduct pipelineBrand extensionTrading companyDemand generationCustomer value propositionLoyalty programBuy one, get one freeTarget marketConsumer-to-businessMulti-licensingChain storeAdvertising sloganMarket penetrationInterruption marketingSupply chainTrickle-down effectAdvertisingDepartment storeTypes of e-commerceHorizontal integrationBrandGlobal value chainPromotionCommercializationPricingStrategic business unitLine managementProduct innovationCustomer baseCooperative strategyMarketing communicationsOptions strategyDouble auctionProgram managementMarketing channelStrategic groupSalesSwitching barriersMarket entry strategyCustomer acquisition managementTrade in servicesAncillary revenueEconomyNew product developmentMarqueE-commerceRetailInterlocking directoratePublicityCommerceSpecialty storeTrancheMarketing mixDebt consolidationTotal addressable marketGlobal sourcingOriginal design manufacturerBolt-on acquisitionPackage tour