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Point of differenceDiscriminatorPrice discriminationPerfect price discriminationCompetitive advantageComparative advantageNon-price competitionValue propositionBenefit segmentationAbsolute advantageSubstitute goodEconomic moatMarket powerMarket segmentationTransaction utilityBertrand's paradoxPrice-liningPrice makerValue addedEquivalent variationSideproductPremiumizationBrand equityPremiumDemerit goodDollar votingSpreadBenchmarketingPrivate goodValue premiumValue-addExchangeMarketPsychological pricingExtended problem-solvingPrice pointProductMarginal utilityMarginal analysisPredatory pricingPrivate benefitsPrice flexingSnob valueCream skimmingAdverse selectionPositional goodBrand stretchProducer's goodNetwork effectCross elasticity of demandCommodityDemandComposite demandProtectionTwo-price advertisingOptionalitySnob effectProduction externalityProducer surplusMoatNiche marketingPrice signalGreen premiumMerit goodBertrand-edgeworth modelTarget marketDowntradingBargaining powerCategory killerVertical marketPricepointSmall firm effectBrand linkageValue-added servicePrice skimmingDiversificationRepricingPenetrationPrice levelLine of businessPricemakingProducer goodProduct lineFreeconomicsBrandwidthPurchasing powerQuality fadeMoney's worthPrice warPointPerfect competitionCustomer successServitizationProduct baseCompetitive marketPrice elasticity of demandHome market effectCharm pricingSkimmingLong tail