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Marginal utilityConsumerNetwork externalityDiffusionCommoditizationProduct differentiationConsumerizationRevealed preferencePeer pressureInflationBrand imageConsumption taxDemandSocial shoppingConsumer-to-businessDisposition effectConsumer spendingSupply and demandLatte factorConsumptionReciprocityExperience economyRedistributionCausalityDomino effectSocial media marketingCross-price elasticity of demandEconomyMass marketCustomer baseShopper marketingGlobalisationDigital goodsPlatform economyFear appealComplementary goodInteractionDeflationRipple effectEureka effectCrowd psychologySubjectivizationPurchasing processMarketizationCollaborative filteringDeductive reasoningInseparabilityImitative learningProduct designSpecial editionShoppingObservational learningDigitalismCause and effectCommodificationGoodsExternalizationDigital eraCausationProduct liningFrame of referenceFinancializationAsset price inflationCircularizationGroup dynamicsMarket trendSelf-assemblySociationComparison-shoppingGimmickMerchandisingTechnocriticismDigital rhetoricModernization theorySocial capitalDitransitivityInventor's paradoxSocioeconomicsPopularizationTechnocultureMeaningMindshareSociometryCommerceViralityNeoliberalizationProductionisationSynchronyCausal reasoningMeta-discussionCommoditySociomaterialityFactor marketLearning cycleSocial peer-to-peer processesSocial informaticsIndividualizationIndexicalityHermeneutic circlePackaging