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Risk aversionSubjective expected utilityExpected utility hypothesisMulti-attribute utilityDecision theoryOutcome biasConservatismPreferenceRisk compensationPossibility theoryProbabilistic logicTime preferenceKnightian uncertaintyOptimal decisionSubjective logicConsumer choiceAction biasInformation asymmetryExponential utilityExponential discountingRobust controlPrinciple of indifferenceDecision-makingOrdinal utilityConditional probabilityProbability theoryNeglect of probabilityEndowment effectRational choice theoryMinimaxRepresentativeness heuristicTransaction costMere-exposure effectMarket riskEllsberg paradoxLess-is-better effectRisk parityPrior probabilityDecision ruleRegular conditional probabilityBounded rationalityBayesian statisticsSocial choice theoryConvex preferencesExpected valueDelayed gratificationPerfect informationLexicographic preferencesFredkin's paradoxPerfect bayesian equilibriumCoase theoremLaw of total probabilityIsoelastic utilityChoice modellingCost-effectiveness analysisHesitationCalculated riskDemandSystematic riskLaw of demandRisk analysisGame theorySocial exchange theoryAdaptive expectationsAnchoringMathematical statisticsPremack's principleRisk measureStochastic programmingAllais paradoxIndependenceFinancial risk modelingSubstitution effectOptimization problemPresent valueApplied economicsNegative utilitarianismBayes' theoremBias of an estimatorAlgorithmic probabilitySupply and demandTime value of moneyInsensitivity to sample sizeAttribute substitutionPropagation of uncertaintyPrecautionary principleComplete informationBayesian gamePresent biasMathematical economicsConditional varianceConditional independenceSatisficingInbreeding avoidanceMutual exclusivityPosterior predictive distributionPsychology of reasoningEquivalent variationMarginal utilityProbability